Numer 2(9)/2009

PART I

Ewa Mazur-Wierzbicka
Importance of knowledge management for improvement of pro-ecological enterprises management

Nowadays enterprises, that aim to increase their competitive ability, must constantly strive for perfection in many areas, introducing new technologies and implementing various management systems.
In our times, environmental pollution is a serious problem, therefore enterprises are expected to obey existing environmental law. There is also a growing number of so-called "active enterprises", that voluntarily undertake activities to reduce their own impact upon the environment, e.g. they implement EMS under ISO 14001. Usually businesses, that implement and use EMS under ISO 14001, ran up against various difficulties. Overcoming the difficulties is a responsibility of top managers, who have at their disposal tools such, as internal audits and management reviews. The tools enable to efficiently control both explicit and tacit knowledge. It is mainly the top management who can create good conditions for developing new knowledge, distributing it and implementing in products, services and EMS (or any other management systems operating in an enterprise).
Knowledge obtained from internal audits and management reviews should contribute to removing of previously identified weak points of an enterprise. Such a conduct would enable to transform the enterprise in an intelligent organization.

Jacek Nazdrowicz
Managers' problems in innovation stimulating

Polish companies, in which one of the main problems is low competitive ability need model of modern manager – innovator. This model allows to raise innovative key competences and also show barriers of managers' skills development. In this article six the most important of the model are presented as well as problems with application them to polish companies.

Czesław Sikorski
Emotional leadership as the barrier of employee's development

In the article presented form of emotional leadership in organizations. Typical indication of this leadership is situation where subordinates dealing their leader as commander, expert, priest and educator. Emotional leadership indicates that subordinates are immature and instrumental treatment by the leader.
Acceptation of emotional leadership is threat for democracy because opening the way to power for autocrats and tyrants.
The article included analysis of the reasons emotional leadership development and its results.

Monika Wodnicka
Human capital as source of innovation in a company

The dissertation is dedicated to the role of the human capital in shaping innovation in a company. It also expands on factors stimulating the emergence of innovation, components of the human capital as an innovation agent and the essence of the human capital for creating and using the innovation. The article shows the necessity of investing in the human capital and answers the question why it is important from the perspective of the company.

PART II

Beata Groblewska-Bogusz
The institutional conditions for monitoring the company's activity

The deep changes on contemporary economic systems, both on national economy and company's level modify as well the company's management system as the corporate governance system. The conditions and principles considering interactions between the company's management system and corporate governance become more and more important. In the developed market economy countries the efficient internal control system exploiting the supervisory bodies, is seen as a one of mechanisms crucial for company's success. The paper analyses the basic institutional and organizational conditions for internal control system (monistic and dualistic) and the range of monitoring done by supervisory bodies.

Piotr Oleksiak
Managing competence as the modern element of managing the human potential in the organization

In current economic conditioning (globalization of the economy, fast technology development, high changeability of surroundings) managing competence is becoming one of main elements of the personnel management in the organization. It is carried out in the form of models of competence, exploited in the process of the recruitment and selection, the interim evaluation, pay systems and the development of the staff. A mission and a corporate strategy are the source of the identification of competence, panels of experts, questionnaire survey observation and forecasts and personal documentation. Tying together and integrating all tools of managing is a benefit from implementing managing competence with human potential in basing evaluation and quality analysis of the potential of the staff for the of competence model and the possibility including his professional competence.

Iwona Wieczorek
The role of information in enterprise management

The study presents the role of information system in the enterprise management. The process of collecting information and methods of their drawing up has been discussed in detail. The information significance on individual levels of enterprise management has been emphasized. The access to current and reliable information is the factor that facilitates development of enterprise. Information has become the factor of strategic nature, actually basic condition of lasting economic success that allows to define the own enterprise situation and ensure proper function in the environment.

Izabela Witczak
The influence of European Funds on the competitiveness of the small and middle companies in Poland

The paper is focused on the European Community financial support for the small and medium Polish companies. The first part is discussed the role of Polish small and medium companies for economy development. The second one is considered the factors which limit the growth of this sector. The next one this is the characteristic of the support programms of EU. In the last one there are discussed the influence of EU financial support on the competition of small and medium Polish companies.

Dorota Zaborowska
An influence of motivation on efficiency of directing

According to the author motivation pays an important role in a process of directing. Creating a good motivating system, including all external and internal factors is a way to efficient directing. By means of an appropriate motivating system managers influence their employees and propitiate them to realize goals of the company. The result of gaining their goodwill, favour and support for affairs of the company is an effective involvement of workers in fulfilling current tasks.

PART III

Stanisław Czarniewski
Direct mail as tool of direct marketing

Present firm is still searching for the new possible ways to reach the customer and provide comfortable service for them. Promotion is constantly changing due to different reasons. Therefore enterprises should create such concepts and strategies which would enable them to achieve promotion objectives in such a turbulent environment.
In the paper the main aspects concerning the creation direct letter has been presented.
In spite of difficult market conditions, growing competition firms focus on making their offer more attractive and encouraging their present and further clients to profit from it.

Rafał Steciuk
Controlling in price management for the market of touristic internet services

This article presents the main aspects of price management and controlling for the market of touristic internet services. It discusses the modern price management techniques and the supporting function of a controller in the process of setting an optimal price. A special focus of this paper is put on the analysis of IT tools used by tourism industry in the process optimization and margin management.

Bartłomiej Stopczyński
The role of loyalty programs in retail competition

The competition in retail is very intensive, so competitors use a lot of tools to gain the competitive advantage. One of them is a loyalty program. Today its role in competition is very important.

PART IV

Jan Więcek, Anita Fajczak Kowalska
Outfit to goods of permanent application housekeeping according to provinces in years 1999–2007

It present differences in article in outfit of housekeeping to some with taking into consideration distribution on provinces permanent application goods. Comparison of outfit of housekeeping take into consideration to goods of permanent application in 16 provinces with average outfit to it for whole country also goods.

Halina Worach-Kardas, Barbara Dembowska
Protection of social risk in different phases of development contemporary families

There are an analysis of the cycle of life Polish families and households and their insurance needs in this article.
In the first part of this article the process of social risk management in Polish households is shown. Then it gives an analysis of various kinds of risk which should be insured by households in various stages of development. There is an analysis of one of kinds social risk – poverty – in the next part of this article. The kinds of using protection depend on changes of the structure and largeness of households also.
In the contemporary world the government cannot remain passive towards the social need of its citizens. It is considered that in contemporary Poland the main challenge both for social and the economic policy is to fight with various forms of exclusion from society, including the fight against privation.

Tomasz Zalega
Use of meal-serving services by Mazovian households affected by unemployment

The article deals with the use of meal-serving services by households affected by unemployment in the years 2000–2006. Data used to develop information were derived from a questionnaire survey conducted among Mazovian households with unemployed members. After presenting the survey methodology and assumptions, the character and role of the meal-serving industry in a market economy are discussed. The next sections provide information about major factors influencing decisions to purchase this type of services and the frequency of using selected meal-serving establishments by households with unemployed members.